To date, the merchant onboarding process to an acquirer has been time-consuming, inflexible and costly. The biggest cause of delays and frustration is the overwhelming amount paperwork that needs to be completed.
As an acquirer dedicated to customer advocacy and operational efficiency, we decided to share with you, our merchants and partners, how putting together a merchant application properly for the acquiring bank can save time and headaches. The result should be an application that is successfully processed and approved by acquirer in a timely manner.
As a merchant, you need to know that it is critical for your business to follow local laws and regulations. It is highly recommended that you include all business-related licenses as a part of your application. Note that some types of products are subject to more regulation than others, therefore the set of documents might vary by country and industry.
No less important is to ensure that you include all the detailed information about your business to further speed up the application. For example, with regards to the company name, fill in the full legal name, including the type of business entity it is (e.g., a limited company – Ltd.).
With the above in mind, here are our top five tips for filing in an approval-winning merchant onboarding application:
TIP 1: Be clear about your business model.
Provide all the relevant up-to-date information up front, to avoid assumptions and requests for additional information from the acquirer. If your website is under construction or still in beta, let the acquiring bank have access to your business plan and/or a beta version of your website.
TIP 2: Emphasize risk mitigation procedures and policies.
Present your internal AML and fraud policies together with other risk mitigation procedures to the acquiring bank. Merchants having proper risk processes in place score more points with the acquirer and might be considered for lower collateral requirements.
TIP 3: Highlight cardholder and affiliate KYC checks.
Existing cardholder and KYC check procedures should be highlighted at the onboarding stage. Sound KYC checks on both cardholders and affiliates leave less room for fraudulent transactions.
TIP 4: Present transaction monitoring solutions.
There are third-party services that keep tabs on transactions for any issues, analyze transactions to determine risk exposure, and manage fraud and chargebacks in relation to the acquirer and card scheme thresholds. Great merchants account for these potential issues and have plans in place to manage them.
TIP 5: Provide clear explanation of service fulfillment period.
Merchants that offer more than one service may have more than one fulfillment period and anticipate a division in expected volumes. A detailed explanation of these fulfillment periods to the acquiring bank will help ease the onboarding process.
Let us know if you have any other tips on how to speed up this process. Contact us at firstname.lastname@example.org